Jim White Fitness & Nutrition Studios
Norfolk
“Nutrition is 80 percent of the game.”
— Jim White
In high school I was a skinny kid, a 135-pound weakling. I started lifting weights and eating healthy. I gained 60 pounds of muscle in two years and I saw what exercise and eating healthy does for someone’s life. During my senior year in high school, I started helping people learn what I learned and that’s when the passion was born.
I realized the power nutrition had on one’s life; more health, more confidence. I felt that everyone needed a taste of this, and so we decided to open fitness and nutrition studios.
We’ve since helped hundreds lose thousands of pounds.
Getting fit starts with eating healthy. Once you do that everything changes. You realize that food effects how you feel, effects your relationships with people, effects your work day and effects every aspect of your life. It’s amazing.
Advice on creating a health conscious mentality
It’s all about the motivation—positive affirmations and accountability. It’s about having someone keeping you going—
a personal trainer, a family member, someone. And you have to set realistic goals; a goal without a timeline is simply a dream.
The weight doesn’t define us. We had a mission to get rid of scales in our studios and focus on whole life. We go by measurements, body fat testing, before and after pictures, how they look in the mirror. We have a balance wheel in the studio, we look at confidence, mood, health, sleep, stress levels and overall health. People absolutely like that better. Focusing on weight alone is defeating. Our weight can fluctuate five pounds a day and that gets discouraging. We can show the benefits without focusing on the weight.